Concepedia

Todd J. Bacile

TJ

10

Publications

564

Citations

10

H-Index

2011

Active since

Affiliations

Loyola University New Orleans(Current)

Auburn University

Florida State University

Todd J. Bacile is an author at Loyola University New Orleans specializing in interactive marketing, digital marketing, and communication.

Top concepts

MarketingManagementCommunicationConsumer ResearchDigital MarketingInteractive MarketingConsumer BehaviorBusinessSocial MediaConsumer Engagement

Publications per year

2011–2024

10

Publications

10

From Firm-Controlled to Consumer-Contributed: Consumer Co-Production of Personal Media Marketing Communication

Todd J. Bacile, Christine Ye, Esther Swilley · Journal of Interactive Marketing · 2014 · 148 citations

The Effects of Online Incivility and Consumer-to-Consumer Interactional Justice on Complainants, Observers, and Service Providers during Social Media Service Recovery

Todd J. Bacile, Jeremy S. Wolter, Alexis M. Allen et al. · Journal of Interactive Marketing · 2018 · 117 citations

Selfie-marketing: exploring narcissism and self-concept in visual user-generated content on social media

Alexa K. Fox, Todd J. Bacile, Chinintorn Nakhata et al. · Journal of Consumer Marketing · 2017 · 86 citations

Digital Marketing, Exploring Narcissism, Consumer Research +24

Digital customer service and customer-to-customer interactions: investigating the effect of online incivility on customer perceived service climate

Todd J. Bacile · Journal of service management · 2020 · 61 citations

Customer Satisfaction, Digital Marketing, Consumer Research +20

The entitlement/forgiveness conflict of self-relevant and self-neutral relationships during service failure and recovery

Jeremy S. Wolter, Todd J. Bacile, Jeffery S. Smith et al. · Journal of Business Research · 2019 · 39 citations

Social Identity, Service Failure, Prosocial Behavior +12

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