Concepedia

Chinintorn Nakhata

CN

7

Publications

276

Citations

7

H-Index

2014

Active since

Affiliations

University of Pennsylvania(Current)

Washington and Jefferson College

Pennsylvania State University

Clarion University

University of Akron

Chinintorn Nakhata is an author at University of Pennsylvania specializing in management, marketing, and consumer research.

Top concepts

MarketingManagementConsumer ResearchConsumer BehaviorBusinessEconomicsCommunicationConsumer ChoiceDigital MarketingMarketing Insights

Publications per year

2014–2019

7

Publications

7

Selfie-marketing: exploring narcissism and self-concept in visual user-generated content on social media

Alexa K. Fox, Todd J. Bacile, Chinintorn Nakhata et al. · Journal of Consumer Marketing · 2017 · 86 citations

Digital Marketing, Exploring Narcissism, Consumer Research +24

The Impact of Electronic Word-of-Mouth on Customer Satisfaction

Hsiao-Ching Kuo, Chinintorn Nakhata · The Journal of Marketing Theory and Practice · 2019 · 67 citations

Customer Satisfaction, Consumer Uncertainty, Digital Marketing +18

Eat, drink, and create content: a multi-method exploration of visual social media marketing content

Alexa K. Fox, Chinintorn Nakhata, George D. Deitz · International Journal of Advertising · 2019 · 35 citations

Price promotions and products with low consumer ratings

Hsiao-Ching Kuo, Chinintorn Nakhata · Journal of Consumer Marketing · 2016 · 25 citations

Consumer Uncertainty, Behavioral Decision Making, Consumer Study +22

“Paying it forward: The reciprocal effect of superior service on charity at checkout”

Efua Obeng, Chinintorn Nakhata, Hsiao-Ching Kuo · Journal of Business Research · 2019 · 23 citations

Superior Service, Public Policy, Philanthropy +13

Rows per page

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