Concepedia

Efua Obeng

EO

3

Publications

67

Citations

3

H-Index

2016

Active since

Affiliations

Howard University(Current)

Efua Obeng is an author at Howard University specializing in business, management, and marketing.

ORCID

Top concepts

Publications per year

2016–2019

3

Publications

3

Can brand experience increase customer contribution: How to create effective sustainable touchpoints with customers?

Kei Aoki, Efua Obeng, Aberdeen Leila Borders et al. · Journal of Global Scholars of Marketing Science · 2019 · 27 citations

, , +25

“Paying it forward: The reciprocal effect of superior service on charity at checkout”

Efua Obeng, Chinintorn Nakhata, Hsiao-Ching Kuo · Journal of Business Research · 2019 · 23 citations

, , +13

Survival of The Fittest: How Competitive Service Overlap and Retail Format Impact Incumbents’ Vulnerability to New Entrants

Efua Obeng, Ryan Luchs, J. Jeffrey Inman et al. · Journal of Retailing · 2016 · 17 citations

, , +8

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