Concepedia
Statistics
Publications
5
Citations
159
H-Index
Active since
2014
Affiliations
Washington and Jefferson College(Current)
Clarion University
University of Pennsylvania
Pennsylvania State University
Hsiao-Ching Kuo is an author at Washington and Jefferson College specializing in business, consumer behavior, and marketing.
Publications per year
2014–2019
The Impact of Electronic Word-of-Mouth on Customer Satisfaction
Hsiao-Ching Kuo, Chinintorn Nakhata · The Journal of Marketing Theory and Practice · 2019 · 70 citations
Business, Marketing, Marketing Management +17
Price promotions and products with low consumer ratings
Hsiao-Ching Kuo, Chinintorn Nakhata · Journal of Consumer Marketing · 2016 · 26 citations
Business, Marketing, Marketing Management +16
“Paying it forward: The reciprocal effect of superior service on charity at checkout”
Efua Obeng, Chinintorn Nakhata, Hsiao-Ching Kuo · Journal of Business Research · 2019 · 23 citations
Public Affairs, Organizational Behavior, Social Psychology +9
Non-price cues utilization during social coupon purchasing-decision
Chinintorn Nakhata, Hsiao-Ching Kuo · Journal of Product & Brand Management · 2014 · 20 citations
Business, Marketing, Psychology +14
Consumer avoidance of specially priced items during social coupon redemption
Chinintorn Nakhata, Hsiao-Ching Kuo · Journal of Retailing and Consumer Services · 2016 · 20 citations
Business, Economics, Marketing +10
1–5 of 5