Concepedia

Aberdeen Leila Borders

AL

Statistics

Publications

11

Citations

594

H-Index

11

Active since

2001

Affiliations

Kennesaw State University(Current)

University of New Orleans

Southern Illinois University Carbondale

Georgia State University

Aberdeen Leila Borders is an author at Kennesaw State University specializing in marketing, business, and marketing strategy.

Publications per year

2001–2020

11

Publications

11

Weathering the Storm: A Social Marketing Perspective on Disaster Preparedness and Response with Lessons from Hurricane Katrina

Deirdre T. Guion, Debra L. Scammon, Aberdeen Leila Borders · Journal of Public Policy & Marketing · 2007 · 104 citations

Social Sciences, Emergency Preparedness, Marketing +17

Beyond the Dyad

Aberdeen Leila Borders, Wesley J. Johnston, Edward E. Rigdon · Industrial Marketing Management · 2001 · 102 citations

Public Health, Health Education, Instruction +14

The heart in organizational buying: marketers’ understanding of emotions and decision-making of buyers

Elyria Kemp, Aberdeen Leila Borders, Nwamaka A. Anaza et al. · Journal of Business and Industrial Marketing · 2017 · 89 citations

Business, Marketing, Marketing Management +10

Tell me a story: The role of narrative transportation and the C-suite in B2B advertising

Nwamaka A. Anaza, Elyria Kemp, Elten Briggs et al. · Industrial Marketing Management · 2019 · 72 citations

Social Sciences, Communication, Marketing +13

Sales manager support: fostering emotional health in salespeople

Elyria Kemp, Aberdeen Leila Borders, Joe M. Ricks · European Journal of Marketing · 2013 · 54 citations · Full text

Management, Marketing, Marketing Management +16

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