Debra L. Scammon

"Information Load" and Consumers

Debra L. Scammon · Journal of Consumer Research · 1977 · 246 citations

Digital Marketing, Consumer Study, Information Seeking +18

Context Matters: The Experience of 14 Research Teams in Systematically Reporting Contextual Factors Important for Practice Change

Andrada Tomoaia‐Cotisel, Debra L. Scammon, N. J. Waitzman et al. · The Annals of Family Medicine · 2013 · 236 citations · Full text

E‐Word‐of‐Mouth on health social networking sites: An opportunity for tailored health communication

Bo Liang, Debra L. Scammon · Journal of Consumer Behaviour · 2011 · 114 citations · Full text

Health Communication Philosophy, Online Communication, Online Communities +25

Weathering the Storm: A Social Marketing Perspective on Disaster Preparedness and Response with Lessons from Hurricane Katrina

Deirdre T. Guion, Debra L. Scammon, Aberdeen Leila Borders · Journal of Public Policy & Marketing · 2007 · 103 citations

Engineering, Social Influence, Communication +21

Do green packages lead to misperceptions? The influence of package colors on consumers’ perceptions of brands with environmental claims

Joon Yong Seo, Debra L. Scammon · Marketing Letters · 2017 · 92 citations

Consumer Decision Making, Green Marketing, Greenwashing +13