Concepedia

Deirdre T. Guion

DT

3

Publications

134

Citations

3

H-Index

2007

Active since

Affiliations

North Carolina Central University(Current)

Pennsylvania State University

Deirdre T. Guion is an author at North Carolina Central University specializing in marketing, social influence, and management.

Top concepts

Publications per year

2007–2015

3

Publications

3

Weathering the Storm: A Social Marketing Perspective on Disaster Preparedness and Response with Lessons from Hurricane Katrina

Deirdre T. Guion, Debra L. Scammon, Aberdeen Leila Borders · Journal of Public Policy & Marketing · 2007 · 103 citations

, , +21

Taking Advantage of a Vulnerable Group? Emotional Cues in Ads Targeting Parents

Julie V. Stanton, Deirdre T. Guion · Journal of Consumer Affairs · 2013 · 20 citations

, , +28

Perceptions of “Organic” Food: A View Through Brand Theory

Julie V. Stanton, Deirdre T. Guion · Journal of International Food & Agribusiness Marketing · 2015 · 11 citations

, , +19

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