Concepedia

Joe M. Ricks

JM

8

Publications

1.8K

Citations

8

H-Index

2000

Active since

Affiliations

Xavier University of Louisiana(Current)

University of New Orleans

Loyola University New Orleans

Joe M. Ricks is an author at Xavier University of Louisiana specializing in management, business, and marketing.

Top concepts

ManagementBusinessMarketingOrganizational BehaviorEducationBrand EquityBrand AwarenessBrand ManagementSales ManagementBrand Development

Publications per year

2000–2013

8

Publications

8

Developing and validating measures of facets of customer-based brand equity

Richard G. Netemeyer, Balaji Krishnan, Chris Pullig et al. · Journal of Business Research · 2003 · 1.2K citations

Customer Satisfaction, Brand Equity, Management +9

An assessment of strategic corporate philanthropy on perceptions of brand equity variables

Joe M. Ricks · Journal of Consumer Marketing · 2005 · 193 citations

Consumer Study, Brand Strategy, Consumer Research +23

The Dimensionality of the Maslach Burnout Inventory across Small Business Owners and Educators

James S. Boles, Dwane H. Dean, Joe M. Ricks et al. · Journal of Vocational Behavior · 2000 · 163 citations

Small Business Owners, Burnout, Management +7

Strategic Corporate Philanthropy: Addressing Frontline Talent Needs Through an Educational Giving Program

Joe M. Ricks, Jacqueline Williams · Journal of Business Ethics · 2005 · 78 citations

Responsible Management Education, Philanthropy, Management +7

Sales manager support: fostering emotional health in salespeople

Elyria Kemp, Aberdeen Leila Borders, Joe M. Ricks · European Journal of Marketing · 2013 · 53 citations · Full text

Sales Manager, Customer Satisfaction, Salesperson Motivation +15

Rows per page

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