Developing and validating measures of facets of customer-based brand equity - Concepedia

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Developing and validating measures of facets of customer-based brand equity

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References

2003

Year

Richard G. Netemeyer, Balaji Krishnan, Chris Pullig, Guangping Wang, Mehmet I. Yagci, Dwane H. Dean, Joe M. Ricks, Ferdinand F. Wirth

Journal of Business Research

Customer SatisfactionBrand EquityManagementBusinessConsumer ResearchBrand DevelopmentBrand LoyaltyCustomer-based Brand EquityBrand AwarenessMarketingCustomer LoyaltyBrand Management

References

	Year	Citations

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