Concepedia
Statistics
Publications
18
Citations
2.8K
H-Index
16
Active since
1998
Affiliations
University of Memphis(Current)
University of Virginia
Wayne State University
Rowan University
Balaji Krishnan is an author at University of Memphis specializing in marketing, business, and marketing management.
Publications per year
1998–2018
Developing and validating measures of facets of customer-based brand equity
Richard G. Netemeyer, Balaji Krishnan, Chris Pullig et al. · Journal of Business Research · 2003 · 1.3K citations
Business, Marketing, Marketing Management +12
How customers cope with service failure? A study of brand reputation and customer satisfaction
Aditi Sarkar Sengupta, M.S. Balaji, Balaji Krishnan · Journal of Business Research · 2014 · 267 citations
Business, Marketing, Marketing Management +15
Brand equity: is it more important in services?
Balaji Krishnan, Michael D. Hartline · Journal of Services Marketing · 2001 · 249 citations
Business, Marketing, Marketing Management +11
Extending the construct of consumer ethnocentrism: when foreign products are preferred
Jill G. Klein, Richard Ettenson, Balaji Krishnan · International Marketing Review · 2006 · 231 citations
Self-Efficacy, Competitiveness, and Effort as Antecedents of Salesperson Performance
Balaji Krishnan, Richard G. Netemeyer, James S. Boles · Journal of Personal Selling and Sales Management · 2002 · 217 citations
Management, Marketing, Marketing Management +15
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