Journal of Business Research · 2014 · 267 citations · 55 references
BusinessMarketingMarketing ManagementBrand ManagementConsumer BehaviorCustomer Relationship ManagementBrand EquityConsumer SatisfactionCustomer SatisfactionReputationService FailureService QualityCorporate Brand ReputationCustomer Satisfaction ImpactsCustomer Satisfaction VariablesLoyalty After Service FailurePerceived Brand QualityService Delivery Failure
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