Concepedia
Statistics
Publications
21
Citations
3.5K
H-Index
17
Active since
1987
Affiliations
Banner Thunderbird Medical Center(Current)
University of Maryland, College Park
Bond University
University of Chicago
INSEAD
Richard Ettenson is an author at Banner Thunderbird Medical Center specializing in business, marketing, and marketing management.
Publications per year
1987–2018
The Animosity Model of Foreign Product Purchase: An Empirical Test in the People's Republic of China
Jill G. Klein, Richard Ettenson, Marlene D. Morris · Journal of Marketing · 1998 · 1.4K citations
Business, International Business, Marketing +13
Jill G. Klein, Richard Ettenson, Marlene D. Morris · Journal of Marketing · 1998 · 548 citations
The fallout from French nuclear testing in the South Pacific
Richard Ettenson, Jill G. Klein · International Marketing Review · 2005 · 319 citations
Business, Marketing, Marketing Management +10
Extending the construct of consumer ethnocentrism: when foreign products are preferred
Jill G. Klein, Richard Ettenson, Balaji Krishnan · International Marketing Review · 2006 · 231 citations
Business, Marketing, Marketing Management +12
Brand Name and Country of Origin Effects in the EmergingMarket Economies of Russia, Poland and Hungary
Richard Ettenson · International Marketing Review · 1993 · 180 citations
Business, Marketing, Marketing Management +14
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