Concepedia
Statistics
Publications
33
Citations
4.4K
H-Index
28
Active since
1997
Affiliations
Baylor University(Current)
Coventry University
University of Virginia
Louisiana State University
University of Strathclyde
Chris Pullig is an author at Baylor University specializing in marketing, management, and consumer research.
Top concepts
MarketingManagementConsumer ResearchBusinessEducationCultureEthnicitySocial SciencesMulticulturalismConsumer Behavior
Publications per year
1997–2022
Developing and validating measures of facets of customer-based brand equity
Richard G. Netemeyer, Balaji Krishnan, Chris Pullig et al. · Journal of Business Research · 2003 · 1.2K citations
Customer Satisfaction, Brand Equity, Management +9
Conflicts in the Work–Family Interface: Links to Job Stress, Customer Service Employee Performance, and Customer Purchase Intent
Richard G. Netemeyer, James G. Maxham, Chris Pullig · Journal of Marketing · 2005 · 448 citations
Customer Satisfaction, Customer Service Employees, Job Performance +21
Effectiveness of corporate responses to brand crises: The role of crisis type and response strategies
Sujay Dutta, Chris Pullig · Journal of Business Research · 2011 · 311 citations
Response Strategies, Brand Equity, Brand Crises +9
Survey-software implicit association tests: A methodological and empirical analysis
Thomas P. Carpenter, Ruth Pogacar, Chris Pullig et al. · Behavior Research Methods · 2019 · 304 citations · Full text
Survey (Human Research), Empirical Software Engineering Research, Empirical Analysis +10
I need my smartphone: A hierarchical model of personality and cell-phone addiction
James A. Roberts, Chris Pullig, Chris Manolis · Personality and Individual Differences · 2015 · 251 citations
Mobile Interaction, Behavioral Addiction, Addiction +11
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