Concepedia

Sujay Dutta

SD

Statistics

Publications

15

Citations

874

H-Index

13

Active since

2005

Affiliations

Wayne State University(Current)

Baylor University

Sujay Dutta is an author at Wayne State University specializing in marketing, business, and consumer research.

Top concepts

MarketingBusinessConsumer ResearchManagementBehavioral EconomicsConsumer BehaviorBehavioral Decision MakingEconomicsConsumer ChoiceFinance

Publications per year

2005–2021

15

Publications

15

Effectiveness of corporate responses to brand crises: The role of crisis type and response strategies

Sujay Dutta, Chris Pullig · Journal of Business Research · 2011 · 311 citations

Response Strategies, Brand Equity, Brand Crises +9

Effects of low price guarantees on consumer post-purchase search intention: The moderating roles of value consciousness and penalty level

Sujay Dutta, Abhijit Biswas · Journal of Retailing · 2005 · 86 citations

Behavioral Decision Making, Value Consciousness, Consumer Study +13

Low price guarantees as signals of lowest price: The moderating role of perceived price dispersion

Abhijit Biswas, Sujay Dutta, Chris Pullig · Journal of Retailing · 2006 · 82 citations

Economics, Behavioral Decision Making, Lowest Price +12

Effects of comparative advertising format on consumer responses: The moderating effects of brand image and attribute relevance

Mehmet I. Yagci, Abhijit Biswas, Sujay Dutta · Journal of Business Research · 2009 · 70 citations

Advertising, Management, Consumer Research +9

Regret from Postpurchase Discovery of Lower Market Prices: Do Price Refunds Help?

Sujay Dutta, Abhijit Biswas, Dhruv Grewal · Journal of Marketing · 2011 · 54 citations

Consumer Uncertainty, Behavioral Decision Making, Consumer Study +26

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