Concepedia
Statistics
Publications
6
Citations
1.6K
H-Index
Active since
2001
Affiliations
Mersin Üniversitesi(Current)
East Carolina University
Loyola University New Orleans
University of Virginia
Mehmet I. Yagci is an author at Mersin Üniversitesi specializing in business, marketing, and marketing management.
Publications per year
2001–2014
Developing and validating measures of facets of customer-based brand equity
Richard G. Netemeyer, Balaji Krishnan, Chris Pullig et al. · Journal of Business Research · 2003 · 1.3K citations
Business, Marketing, Marketing Management +12
Consumer Evaluation of Low Price Guarantees: The Moderating Role of Reference Price and Store Image
Abhijit Biswas, Chris Pullig, Mehmet I. Yagci et al. · Journal of Consumer Psychology · 2002 · 113 citations
Business, Marketing, Marketing Management +17
Evaluating the Effects of Country-of-Origin and Consumer Ethnocentrism
Mehmet I. Yagci · Journal of International Consumer Marketing · 2001 · 81 citations
Business, Marketing, Social Psychology +13
Effects of comparative advertising format on consumer responses: The moderating effects of brand image and attribute relevance
Mehmet I. Yagci, Abhijit Biswas, Sujay Dutta · Journal of Business Research · 2009 · 71 citations
The Effects of Marketing Capabilities on Export Performance Using Resource-based View: Assessment on Manufacturing Companies
Gul Nalcaci, Mehmet I. Yagci · Procedia - Social and Behavioral Sciences · 2014 · 50 citations · Full text
Management, Strategic Management, Strategy +17
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