Concepedia
Journal of Business Research · 2011 · 311 citations · 37 references
Response StrategiesBrand EquityBrand CrisesManagementBusinessBrand StrategyCrisis TypeBusiness StrategyBrand AwarenessCrisis ManagementMarketingBrand Management
37
Conceptualizing, Measuring, and Managing Customer-Based Brand Equity
Kevin Lane Keller · Journal of Marketing · 1993 · 10.5K citations
Customer Satisfaction, Brand Perception, Individual Consumer +14
Strategic Brand Management: Building, Measuring, and Managing Brand Equity.
Journal of Consumer Marketing · 2000 · 3.3K citations
Marketing, Brand Positioning, Management +9
Protecting Organization Reputations During a Crisis: The Development and Application of Situational Crisis Communication Theory
W. Timothy Coombs · Corporate Reputation Review · 2007 · 2.5K citations · Full text
Organizational Communication, Reputation Management, Management +15
‘Building Strong Brands’
Jean‐Noël Kapferer · Journal of Brand Management · 1996 · 2.1K citations
Marketing, Brand Equity, Brand Positioning +10
A Model of Perceived Risk and Intended Risk-Handling Activity
Grahame R. Dowling, Richard Staelin · Journal of Consumer Research · 1994 · 2K citations