Ruth Pogacar

Survey-software implicit association tests: A methodological and empirical analysis

Thomas P. Carpenter, Ruth Pogacar, Chris Pullig et al. · Behavior Research Methods · 2019 · 304 citations · Full text

Survey (Human Research), Empirical Software Engineering Research, Empirical Analysis +10

Ethically Deployed Defaults: Transparency and Consumer Protection through Disclosure and Preference Articulation

Mary Steffel, Elanor F. Williams, Ruth Pogacar · Journal of Marketing Research · 2016 · 146 citations

Default Effects, Engineering, Behavioral Decision Making +22

The Effects of Linguistic Devices on Consumer Information Processing and Persuasion: A Language Complexity × Processing Mode Framework

Ruth Pogacar, L. J. Shrum, Tina M. Lowrey · Journal of Consumer Psychology · 2018 · 87 citations

Is Nestlé a Lady? The Feminine Brand Name Advantage

Ruth Pogacar, Justin W. Angle, Tina M. Lowrey et al. · Journal of Marketing · 2021 · 79 citations

Consumer Research, Brand Strategy, Social Sciences +18

Sounds good: Phonetic sound patterns in top brand names

Ruth Pogacar, Emily Plant, Laura Felton Rosulek et al. · Marketing Letters · 2014 · 36 citations

Music, Phonetics, Speech Synthesis +5