Concepedia
Statistics
Publications
20
Citations
3.6K
H-Index
16
Active since
1999
Affiliations
East Carolina University(Current)
Frostburg State University
University of New Mexico
University of Virginia
Louisiana State University
Dwane H. Dean is an author at East Carolina University specializing in marketing, business, and marketing management.
Publications per year
1999–2019
Developing and validating measures of facets of customer-based brand equity
Richard G. Netemeyer, Balaji Krishnan, Chris Pullig et al. · Journal of Business Research · 2003 · 1.3K citations
Business, Marketing, Marketing Management +12
Consumer Reaction to Negative Publicity: Effects of Corporate Reputation, Response, and Responsibility for a Crisis Event
Dwane H. Dean · Journal of Business Communication · 2004 · 406 citations
Management, Marketing, Marketing Management +14
CONSUMER PERCEPTION OF CORPORATE DONATIONS Effects of Company Reputation for Social Responsibility and Type of Donation
Dwane H. Dean · Journal of Advertising · 2003 · 348 citations
Public Affairs, Marketing, Marketing Management +17
Brand Endorsement, Popularity, and Event Sponsorship as Advertising Cues Affecting Consumer Pre-Purchase Attitudes
Dwane H. Dean · Journal of Advertising · 1999 · 312 citations
Business, Marketing, Marketing Management +14
Associating the Corporation with a Charitable Event Through Sponsorship: Measuring the Effects on Corporate Community Relations
Dwane H. Dean · Journal of Advertising · 2002 · 264 citations
Social Sciences, Marketing, Social Psychology +9
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