Publication | Closed Access
Tell me a story: The role of narrative transportation and the C-suite in B2B advertising
71
Citations
56
References
2019
Year
AdvertisingInteractive MarketingTargeted AdvertisingManagementConsumer ResearchMarketing CommunicationNarrative TransportationCommunicationB2b AdvertisingArtsMarketingAudience ReceptionMedia Studies
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