Concepedia

Interpretive Marketing

Interpretive Marketing is a theoretical framework within cultural and environmental tourism scholarship that systematically translates complex ecological or museological narratives into accessible, engaging, and contextually meaningful visitor experiences through story-driven communication strategies.

50

Publications

5.7K

Citations

89

Authors

71

Institutions

Publications per year

2017–2026

13

Parents

Publications

50

Interpreting Consumers: A Hermeneutical Framework for Deriving Marketing Insights from the Texts of Consumers’ Consumption Stories

Craig J. Thompson · Journal of Marketing Research · 1997 · 1.1K citations

, , +15

Market-Oriented Ethnography: Interpretation Building and Marketing Strategy Formulation

Eric J. Arnould, Melanie Wallendorf · Journal of Marketing Research · 1994 · 893 citations

, , +17

Interpreting Consumers: A Hermeneutical Framework for Deriving Marketing Insights from the Texts of Consumers' Consumption Stories

Craig J. Thompson · Journal of Marketing Research · 1997 · 568 citations

, , +14

Grounded theory: the missing methodology on the interpretivist agenda

Christina Goulding · Qualitative Market Research An International Journal · 1998 · 447 citations

, , +14

All research is interpretive!

Evert Gummesson · Journal of Business and Industrial Marketing · 2003 · 328 citations

, , +9

1–5 of 50

Authors

89

  1. CG
    Christina Goulding

    University of Wolverhampton, United Kingdom

    3 publications · 721 citations

    3

    h-index

  2. CJ
    Craig J. Thompson

    University of Wisconsin–Madison, United States

    3 publications · 1.7K citations

    3

    h-index

  3. MW
    Melanie Wallendorf

    University of Arizona, United States

    2 publications · 1.2K citations

    2

    h-index

  4. BA
    Barry Ardley

    University of Lincoln, United Kingdom

    2 publications · 44 citations

    2

    h-index

  5. EJ
    Eric J. Arnould

    University of Southern Denmark, Denmark

    2 publications · 1.2K citations

    2

    h-index

1–5 of 89

Institutions

71

  1. University of Wolverhampton

    Wolverhampton, United Kingdom

    3 h-index

    3 publications

    721 citations

  2. Keele University

    Newcastle-under-Lyme, United Kingdom

    2 h-index

    2 publications

    122 citations

  3. Stockholm University

    Stockholm, Sweden

    2 h-index

    2 publications

    346 citations

  4. University of Lincoln

    Lincoln, United Kingdom

    2 h-index

    2 publications

    44 citations

  5. Nottingham Trent University

    Nottingham, United Kingdom

    2 h-index

    2 publications

    55 citations

  6. France Business School

    Clermont-Ferrand, France

    1 h-index

    1 publications

    64 citations

  7. Sichuan University

    Chengdu, China

    1 h-index

    3 publications

    87 citations

  8. Temple University

    Philadelphia, United States

    1 h-index

    2 publications

    272 citations

1–8 of 71

Venues

  1. 8

    h-index

  2. Journal of Marketing Research

    6 publications · 2.9K citations

    6

    h-index

  3. Marketing Theory

    MT · 4 publications · 136 citations

    3

    h-index

  4. Journal of Travel & Tourism Marketing

    JTTM · 2 publications · 158 citations

    2

    h-index

  5. Tourism Management

    2 publications · 214 citations

    2

    h-index

1–5