Concepedia

Melanie Wallendorf

MW

34

Publications

7.7K

Citations

23

H-Index

1979

Active since

Affiliations

University of Arizona(Current)

University of Delaware

University of Utah

Melanie Wallendorf is an author at University of Arizona specializing in consumer research, marketing, and management.

Top concepts

Consumer ResearchMarketingManagementCultureEducationConsumer BehaviorSocial SciencesConsumer CultureBusinessCultural Anthropology

Publications per year

1979–2021

34

Publications

34

The Sacred and the Profane in Consumer Behavior: Theodicy on the Odyssey

Russell W. Belk, Melanie Wallendorf, John F. Sherry · Journal of Consumer Research · 1989 · 1.7K citations

Market-Oriented Ethnography: Interpretation Building and Marketing Strategy Formulation

Eric J. Arnould, Melanie Wallendorf · Journal of Marketing Research · 1994 · 884 citations

Consumer Research, Brand Strategy, Education +17

"My Favorite Things": A Cross-Cultural Inquiry into Object Attachment, Possessiveness, and Social Linkage

Melanie Wallendorf, Eric J. Arnould · Journal of Consumer Research · 1988 · 797 citations

Cultural Relation, Cultural Heritage, Social Psychology +23

A Naturalistic Inquiry into Buyer and Seller Behavior at a Swap Meet

Russell W. Belk, John F. Sherry, Melanie Wallendorf · Journal of Consumer Research · 1988 · 694 citations

Negotiation, Naturalistic Inquiry, Behavioral Decision Making +21

"We Gather Together": Consumption Rituals of Thanksgiving Day

Melanie Wallendorf, Eric J. Arnould · Journal of Consumer Research · 1991 · 561 citations

Food Choice, Nutrition, Culture +14

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