Journal of Consumer Research · 1988 · 801 citations · 47 references
Social SciencesPsychologySocial PsychologyConsumption StudiesCultureSelfConsumer CultureCross-cultural ComparisonCross-cultural Consumer BehaviorPersonal IdentityConsumer ResearchObject Attachment
We explore the meaning and histories of favorite objects in two cultures using surveys and photographs. Favorite object attachment is differentiated from the possessiveness component of materialism and from attachment to other people. Meanings of favorite objects derive more from personal memories in the U.S. and from social status in Niger than from object characteristics. Since favorite objects serve as storehouses of personal meanings, gender, age, and culture reflect differences in object selected as well as reasons for selection. In the U.S., photographs show greater proximity to objects that are symbols of others or experiences than to objects enjoyed for their own attributes.
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