Concepedia

Barry Ardley

BA

13

Publications

286

Citations

11

H-Index

2005

Active since

Affiliations

University of Lincoln(Current)

Barry Ardley is an author at University of Lincoln specializing in marketing, management, and business.

Top concepts

ManagementBusinessMarketingConsumer ResearchMarketing StrategyMarketing CommunicationMarketing InsightsMarketing ManagementBusiness StrategyConsumer Behavior

Publications per year

2005–2022

13

Publications

13

Marketing theory and critical phenomenology

Barry Ardley · Marketing Intelligence & Planning · 2011 · 34 citations

Marketing Management Theory, Dominant Theory, Management +11

The student practitioner

Barry Ardley, Nick Taylor · Marketing Intelligence & Planning · 2010 · 32 citations

Education, Student Practitioner, Interpretivist Approach +20

Practitioner accounts and knowledge production

Barry Ardley, Lee Quinn · Marketing Theory · 2013 · 29 citations

Knowledge Exchange, Dominant Representations, Knowledge Production +15

Brand strategy and brand evolution: welcome to the world of the meme

Yufan Wu, Barry Ardley · The Marketing Review · 2007 · 27 citations

Brand Strategy, Consumer Research, Natural Selection +18

Situated learning and marketing

Barry Ardley · Marketing Intelligence & Planning · 2006 · 24 citations

Rows per page

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