Statistics
Publications
1
Citations
28
H-Index
1
Active since
2007
Yufan Wu is an author specializing in brand image, meme evolution, and brand strategy.
Publications per year
2007–2007
1
1
Brand strategy and brand evolution: welcome to the world of the meme
Yufan Wu, Barry Ardley · The Marketing Review · 2007 · 28 citations · Full text
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