Concepedia

Claire May

CM

Statistics

Publications

4

Citations

155

H-Index

4

Active since

2013

Affiliations

University of Lincoln(Current)

Claire May is an author at University of Lincoln specializing in business, marketing, and consumer research.

Top concepts

BusinessMarketingManagementConsumer ResearchSustainabilityGreen MarketingConsumer BehaviorMarketing InsightsSustainable DevelopmentArts

Publications per year

2013–2024

4

Publications

4

Sustainable Development and the Consumer: Exploring the Role of Carbon Labelling in Retail Supply Chains

Sue Hornibrook, Claire May, Andrew Fearne · Business Strategy and the Environment · 2013 · 105 citations

Sustainable Development Debate, Sustainable Consumption, Green Marketing +25

Ethical marketer and sustainability: Facing the challenges of overconsumption and the market

Barry Ardley, Claire May · Strategic Change · 2020 · 23 citations · Full text

Green Marketing, Sustainable Development, Consumer Research +22

Product Endorsements on Instagram: Consumer Perceptions of Influencer Authenticity

Barry Ardley, Calista Craig, Abi Hunt et al. · Open Journal of Business and Management · 2022 · 17 citations · Full text

Customer Satisfaction, Digital Marketing, Consumer Viewpoint +18

Understanding farmers’ adoption of conservation tillage in South Dakota: A modified application of the theory of planned behavior

Edem Avemegah, Claire May, Jessica D. Ulrich‐Schad et al. · Journal of Soil and Water Conservation · 2024 · 10 citations

1–4 of 4