Concepedia

Lee Quinn

LQ

Statistics

Publications

15

Citations

711

H-Index

14

Active since

2005

Affiliations

Manchester Metropolitan University(Current)

Coventry University

University of Liverpool

University of Manchester

The Open University

Lee Quinn is an author at Manchester Metropolitan University specializing in management, business, and marketing.

Top concepts

BusinessManagementMarketingConsumer ResearchMarketing StrategyMarketing ManagementMarketing CommunicationBrandingBusiness StrategyMarket Segmentation

Publications per year

2005–2019

15

Publications

15

Big data, big decisions: The impact of big data on board level decision-making

Alessandro Merendino, Sally Dibb, Maureen Meadows et al. · Journal of Business Research · 2018 · 220 citations · Full text

Big Data Acquisition, Engineering, Data Science +13

Making sense of market segmentation: a fashion retailing case

Lee Quinn, Tony Hines, David Bennison · European Journal of Marketing · 2007 · 105 citations

Marketing Analytics, Marketing Segmentation Literature, Consumer Research +19

Troubled waters: the transformation of marketing in a digital world

Lee Quinn, Sally Dibb, Lyndon Simkin et al. · European Journal of Marketing · 2016 · 88 citations · Full text

Marketing Analytics, Digital Marketing, Communication +18

Market segmentation in managerial practice: a qualitative examination

Lee Quinn · Journal of Marketing Management · 2009 · 43 citations

Interactive Marketing, Market Analysis, Management +10

Reclaiming sustainable space

Javier Lloveras, Lee Quinn, Cathy Parker · Marketing Theory · 2017 · 36 citations · Full text

Sustainable Development, Education, Spatial Politics +21

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