Concepedia

Tony Hines

TH

6

Publications

243

Citations

6

H-Index

2004

Active since

Affiliations

Manchester Metropolitan University(Current)

Tony Hines is an author at Manchester Metropolitan University specializing in management, marketing, and business.

Top concepts

ManagementBusinessMarketingFashionBrand StrategyConsumer ResearchBrandingBrand AwarenessBrand ManagementBrand Development

Publications per year

2004–2008

6

Publications

6

Making sense of market segmentation: a fashion retailing case

Lee Quinn, Tony Hines, David Bennison · European Journal of Marketing · 2007 · 105 citations

Marketing Analytics, Marketing Segmentation Literature, Consumer Research +19

Desired and perceived identities of fashion retailers

Ranis Cheng, Tony Hines, Ian Grime · European Journal of Marketing · 2008 · 39 citations

Brand Strategy, Consumer Research, Fashion Retailers +19

Supply Chain Strategies in the UK Fashion Industry—The Rhetoric of Partnership and Realities of Power

Tony Hines, Pauric McGowan · International Entrepreneurship and Management Journal · 2005 · 34 citations

Supplier Relationship, Fashion, Management +10

Strategic Entrepreneurship (3rd edition)20043Philip A. Wickham. <i>Strategic Entrepreneurship (3rd edition)</i>. FT Prentice‐Hall, , ISBN: 0‐273‐68226‐1

Tony Hines · International Journal of Entrepreneurial Behaviour & Research · 2004 · 32 citations

Entrepreneurial Innovation, Entrepreneurial Phenomenon, Strategic Entrepreneurship +11

Fashion Marketing (2nd Edition)

Margaret Bruce, Tony Hines · 2006 · 17 citations

Fashion Marketing, Digital Marketing, Positioning (Marketing) +7

Rows per page

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