Concepedia

Margaret Bruce

MB

9

Publications

261

Citations

9

H-Index

1982

Active since

Affiliations

Saint Joseph's University(Current)

Margaret Bruce is an author at Saint Joseph's University specializing in marketing, management, and brand awareness.

Top concepts

MarketingManagementBrand AwarenessConsumer ResearchArtsFashionAdvertisingBrand StrategyBrand ManagementConsumer Behavior

Publications per year

1982–2013

9

Publications

9

Fashion brand preferences among young consumers

Margaret Bruce, Alexander J. Hill · International Journal of Retail & Distribution Management · 1998 · 94 citations

Consumer Research, Brand Strategy, Brand Loyalty +20

Managing for Media Anarchy: A Corporate Marketing Perspective

Margaret Bruce, Michael R. Solomon · The Journal of Marketing Theory and Practice · 2013 · 44 citations

Digital Real Estate, Digital Society, Social Media +13

“Requirements capture”: theory and practice

Rachel Cooper, Andrew B. Wootton, Margaret Bruce · Technovation · 1998 · 38 citations

Software Requirement, User Requirement, Requirement Engineering +4

Female images in advertising: the implications of social comparison for marketing

Margaret K. Hogg, Margaret Bruce, Kerry Hough · International Journal of Advertising · 1999 · 25 citations

Gendered Perception, Targeted Advertising, Female Images +25

Fashion Marketing (2nd Edition)

Margaret Bruce, Tony Hines · 2006 · 17 citations

Fashion Marketing, Digital Marketing, Positioning (Marketing) +7

Rows per page

1–5 of 9