Concepedia

Ranis Cheng

RC

9

Publications

635

Citations

9

H-Index

2008

Active since

Affiliations

University of Sheffield(Current)

Nottingham Trent University

Manchester Metropolitan University

Macao University of Tourism

Ranis Cheng is an author at University of Sheffield specializing in business, management, and marketing.

Top concepts

BusinessMarketingManagementBrandingBrand StrategyBrand ManagementBrand DevelopmentMarketing StrategySociologyBrand Awareness

Publications per year

2008–2021

9

Publications

9

Exploring the relationship between corporate, internal and employer branding

Carley Foster, Khanyapuss Punjaisri, Ranis Cheng · Journal of Product & Brand Management · 2010 · 360 citations

Corporate Branding Concept, Brand Strategy, Organizational Culture +16

Marketing in SMEs: a “4Ps” self-branding model

Sheilagh Resnick, Ranis Cheng, Mike Simpson et al. · International Journal of Entrepreneurial Behaviour & Research · 2016 · 98 citations

Digital Marketing, Brand Strategy, Small Business Marketing +18

Experience of entrepreneurial training for female farmers to stimulate entrepreneurship in Uganda

Fernando Lourenço, Natalie Sappleton, Akosua Dardaine-Edwards et al. · Gender in Management An International Journal · 2014 · 47 citations

Women Empowerment, Rural Development, Economic Development +21

Desired and perceived identities of fashion retailers

Ranis Cheng, Tony Hines, Ian Grime · European Journal of Marketing · 2008 · 39 citations

Brand Strategy, Consumer Research, Fashion Retailers +19

Aligning teaching and practice: a study of SME marketing

Sheilagh Resnick, Ranis Cheng, Clare Brindley et al. · Journal of Research in Marketing and Entrepreneurship · 2011 · 31 citations

Digital Marketing, Uk Higher Education, East Midlands Region +17

Rows per page

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