Concepedia

Khanyapuss Punjaisri

KP

Statistics

Publications

15

Citations

2.1K

H-Index

15

Active since

2007

Affiliations

Nottingham Trent University(Current)

University of Hull

Brunel University of London

Mahidol University

University of Strathclyde

Khanyapuss Punjaisri is an author at Nottingham Trent University specializing in brand management, marketing, and business.

Publications per year

2007–2023

15

Publications

15

The role of internal branding in the delivery of employee brand promise

Khanyapuss Punjaisri, Alan Wilson · Journal of Brand Management · 2007 · 379 citations

Business, Marketing, Marketing Management +10

Exploring the relationship between corporate, internal and employer branding

Carley Foster, Khanyapuss Punjaisri, Ranis Cheng · Journal of Product & Brand Management · 2010 · 367 citations

Business, Human Resource Management, Marketing +9

Internal branding process: key mechanisms, outcomes and moderating factors

Khanyapuss Punjaisri, Alan Wilson · European Journal of Marketing · 2011 · 317 citations

Business, Hospitality Management, Organizational Behavior +11

Internal branding: an enabler of employees' brand‐supporting behaviours

Khanyapuss Punjaisri, Heiner Evanschitzky, Alan Wilson · Journal of service management · 2009 · 286 citations · Full text

Management, Hospitality Management, Organizational Behavior +8

Exploring the Influences of Internal Branding on Employees' Brand Promise Delivery: Implications for Strengthening Customer–Brand Relationships

Khanyapuss Punjaisri, Alan Wilson, Heiner Evanschitzky · Journal of Relationship Marketing · 2008 · 147 citations

Business, Marketing, Marketing Management +10

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