Concepedia

Khanyapuss Punjaisri

KP

Statistics

Publications

15

Citations

2K

H-Index

15

Active since

2007

Affiliations

Nottingham Trent University(Current)

University of Hull

Brunel University of London

Mahidol University

University of Strathclyde

Khanyapuss Punjaisri is an author at Nottingham Trent University specializing in business, marketing, and management.

Top concepts

BusinessMarketingManagementBrand AwarenessBrand EquityBrand StrategyBrand DevelopmentBrand ManagementBrandingConsumer Research

Publications per year

2007–2023

15

Publications

15

The role of internal branding in the delivery of employee brand promise

Khanyapuss Punjaisri, Alan Wilson · Journal of Brand Management · 2007 · 372 citations

Internal Branding, Brand Equity, Brand Positioning +10

Exploring the relationship between corporate, internal and employer branding

Carley Foster, Khanyapuss Punjaisri, Ranis Cheng · Journal of Product & Brand Management · 2010 · 360 citations

Corporate Branding Concept, Brand Strategy, Organizational Culture +16

Internal branding process: key mechanisms, outcomes and moderating factors

Khanyapuss Punjaisri, Alan Wilson · European Journal of Marketing · 2011 · 307 citations

Internal Branding, Brand Strategy, Consumer Research +19

Internal branding: an enabler of employees' brand‐supporting behaviours

Khanyapuss Punjaisri, Heiner Evanschitzky, Alan Wilson · Journal of service management · 2009 · 282 citations

Internal Branding, Brand Strategy, Consumer Research +21

Exploring the Influences of Internal Branding on Employees' Brand Promise Delivery: Implications for Strengthening Customer–Brand Relationships

Khanyapuss Punjaisri, Alan Wilson, Heiner Evanschitzky · Journal of Relationship Marketing · 2008 · 146 citations

Internal Branding, Brand Promise Delivery, Brand Strategy +18

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