Concepedia
Statistics
Publications
8
Citations
600
H-Index
Active since
2011
Affiliations
Nottingham Trent University(Current)
University of Sheffield
Sheilagh Resnick is an author at Nottingham Trent University specializing in business, marketing, and marketing strategy.
Publications per year
2011–2020
Making sense of higher education: students as consumers and the value of the university experience
Tony Woodall, Alex Hiller, Sheilagh Resnick · Studies in Higher Education · 2012 · 351 citations
Education, Higher Education, Consumption Studies +8
Marketing in SMEs: a “4Ps” self-branding model
Sheilagh Resnick, Ranis Cheng, Mike Simpson et al. · International Journal of Entrepreneurial Behaviour & Research · 2016 · 100 citations
Business, Marketing, Marketing Management +10
Service worker appearance and the retail service encounter: the influence of gender and age
Carley Foster, Sheilagh Resnick · Service Industries Journal · 2011 · 38 citations
Business, Marketing, Retail Management +17
Aligning teaching and practice: a study of SME marketing
Sheilagh Resnick, Ranis Cheng, Clare Brindley et al. · Journal of Research in Marketing and Entrepreneurship · 2011 · 32 citations
Business, Marketing, Marketing Management +8
Customer engagement behaviour on social media platforms: A systematic literature review
Tolu Ajiboye, J. Harvey, Sheilagh Resnick · Journal of Customer Behaviour · 2019 · 32 citations · Full text
Business, Marketing, Marketing Management +12
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