Concepedia
Statistics
Publications
8
Citations
585
H-Index
Active since
2011
Affiliations
Nottingham Trent University(Current)
University of Sheffield
Sheilagh Resnick is an author at Nottingham Trent University specializing in marketing, management, and business.
Top concepts
MarketingBusinessManagementMarketing InsightsMarketing StrategyConsumer ResearchDigital MarketingCustomer SatisfactionBusiness AdministrationBranding
Publications per year
2011–2020
Making sense of higher education: students as consumers and the value of the university experience
Tony Woodall, Alex Hiller, Sheilagh Resnick · Studies in Higher Education · 2012 · 340 citations
Value Theory, Education, United Kingdom +20
Marketing in SMEs: a “4Ps” self-branding model
Sheilagh Resnick, Ranis Cheng, Mike Simpson et al. · International Journal of Entrepreneurial Behaviour & Research · 2016 · 98 citations
Digital Marketing, Brand Strategy, Small Business Marketing +18
Service worker appearance and the retail service encounter: the influence of gender and age
Carley Foster, Sheilagh Resnick · Service Industries Journal · 2011 · 38 citations
Service Provider, Customer Satisfaction, Customer Experience +27
Aligning teaching and practice: a study of SME marketing
Sheilagh Resnick, Ranis Cheng, Clare Brindley et al. · Journal of Research in Marketing and Entrepreneurship · 2011 · 31 citations
Digital Marketing, Uk Higher Education, East Midlands Region +17
Customer engagement behaviour on social media platforms: A systematic literature review
Tolu Ajiboye, J. Harvey, Sheilagh Resnick · Journal of Customer Behaviour · 2019 · 31 citations · Full text
Customer Engagement Behaviours, Customer Satisfaction, Systematic Literature Review +14
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