Concepedia

Ian Grime

IG

4

Publications

397

Citations

4

H-Index

2002

Active since

Affiliations

Manchester Metropolitan University(Current)

Loughborough University

Ian Grime is an author at Manchester Metropolitan University specializing in management, marketing, and consumer research.

Top concepts

BusinessMarketingManagementConsumer ResearchBrandingBrand StrategyBrand AwarenessBrand ManagementBrand DevelopmentConsumer Behavior

Publications per year

2002–2014

4

Publications

4

The impact of brand extensions on brand personality: experimental evidence

Adamantios Diamantopoulos, Gareth Smith, Ian Grime · European Journal of Marketing · 2005 · 186 citations

Behavioral Sciences, Consumer Decision Making, Brand Equity +14

Consumer evaluations of extensions and their effects on the core brand

Ian Grime, Adamantios Diamantopoulos, Gareth Smith · European Journal of Marketing · 2002 · 161 citations · Full text

Customer Satisfaction, Consumer Study, Consumer Research +19

Desired and perceived identities of fashion retailers

Ranis Cheng, Tony Hines, Ian Grime · European Journal of Marketing · 2008 · 39 citations

Brand Strategy, Consumer Research, Fashion Retailers +19

High Street research agenda: identifying High Street research priorities

Cathy Parker, Nikos Ntounis, Simon Quin et al. · Journal of Place Management and Development · 2014 · 11 citations

New Urbanism, Consumer Research, Retail Areas +22

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