Concepedia

Gareth Smith

GS

27

Publications

2K

Citations

22

H-Index

1988

Active since

Affiliations

Loughborough University(Current)

Oxford Brookes University

Gareth Smith is an author at Loughborough University specializing in management, marketing, and business.

Top concepts

MarketingManagementBusinessPoliticsConsumer ResearchPolitical BehaviorBrand EquityBrand AwarenessSocial SciencesBrand Development

Publications per year

1988–2015

27

Publications

27

Brand Image Transfer Through Sponsorship: A Consumer Learning Perspective

Gareth Smith · Journal of Marketing Management · 2004 · 203 citations

Advertising, Brand Equity, Personal Branding +13

The impact of brand extensions on brand personality: experimental evidence

Adamantios Diamantopoulos, Gareth Smith, Ian Grime · European Journal of Marketing · 2005 · 186 citations

Behavioral Sciences, Consumer Decision Making, Brand Equity +14

Consumer evaluations of extensions and their effects on the core brand

Ian Grime, Adamantios Diamantopoulos, Gareth Smith · European Journal of Marketing · 2002 · 161 citations · Full text

Customer Satisfaction, Consumer Study, Consumer Research +19

The political brand: A consumer perspective

Gareth Smith, Alan French · Marketing Theory · 2009 · 161 citations · Full text

Postmodern Consumer Behaviour, Consumer Research, Brand Strategy +17

Measuring political brand equity: a consumer oriented approach

Alan French, Gareth Smith · European Journal of Marketing · 2010 · 142 citations · Full text

Consumer Research, Brand Strategy, Political Behavior +17

Rows per page

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