Concepedia

Alan French

AF

11

Publications

628

Citations

11

H-Index

1965

Active since

Affiliations

Loughborough University(Current)

Oxford Brookes University

Alan French is an author at Loughborough University specializing in business, engineering, and brand development.

Top concepts

BusinessMarketingManagementEngineeringBrand EquityBrand StrategyBrand AwarenessBrand ManagementBrand DevelopmentConsumer Research

Publications per year

1965–2018

11

Publications

11

The political brand: A consumer perspective

Gareth Smith, Alan French · Marketing Theory · 2009 · 161 citations · Full text

Postmodern Consumer Behaviour, Consumer Research, Brand Strategy +17

Measuring political brand equity: a consumer oriented approach

Alan French, Gareth Smith · European Journal of Marketing · 2010 · 142 citations · Full text

Consumer Research, Brand Strategy, Political Behavior +17

Measuring brand association strength: a consumer based brand equity approach

Alan French, Gareth Smith · European Journal of Marketing · 2013 · 107 citations · Full text

New Measure, Brand Equity Approach, Consumer Research +16

Using a Hybrid Genetic-Algorithm/Branch and Bound Approach to Solve Feasibility and Optimization Integer Programming Problems

Alan French, Andrew C. Robinson, John Wilson · Journal of Heuristics · 2001 · 43 citations

The Growth of the Athenian Economy.

M. I. Finley, Alan French · The Economic Journal · 1965 · 37 citations

Economics, World Economic History, Economic Growth +10

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