Lyndon Simkin - Concepedia

Author

Lyndon Simkin

University of Warwick ORCID

Also Known As

L Simkin, L. P. Simkin, L. Simkin, LP Simkin, Lyndon P. Simkin, Lyndon Simkin, Simkin, L.

133

Publications

4.3K

Citations

H-Index

155

Concepts

All Affiliations

University of Warwick Coventry University Oxford Brookes University University of Reading East China University of Science and Technology

About

Lyndon Simkin is an author at University of Warwick specializing in management, marketing, and business.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Business	26	45	2.5K
2	Engineering	5	5	499
3	Arts	3	3	67
4	Education	1	1	47
5	Law	1	1	11

Lyndon Simkin

Publications

3.3K

Citations

H-Index

Page 1

	Year	Citations
Self-congruence, brand attachment and compulsive buying Arnold Japutra, Yüksel Ekinci, Lyndon Simkin Journal of Business Research Consumer CultureCompulsive ShoppingManagementBusinessConsumer Research	2017	285
Big data, big decisions: The impact of big data on board level decision-making Alessandro Merendino, Sally Dibb, Maureen Meadows, Journal of Business Research Big Data AcquisitionEngineeringData ScienceDecision-makingManagement	2018	220
Exploring brand attachment, its determinants and outcomes Arnold Japutra, Yüksel Ekinci, Lyndon Simkin Journal of Strategic Marketing Customer SatisfactionAdvertisingBrand EquityInteractive MarketingStronger Attachment	2014	201
Digital strategy aligning in SMEs: A dynamic capabilities perspective Ana Isabel Canhoto, Sarah Quinton, Rebecca Pera, The Journal of Strategic Information Systems Digital BusinessManagementBusinessBusiness StrategyStrategy	2021	185
Positive and negative behaviours resulting from brand attachment Arnold Japutra, Yüksel Ekinci, Lyndon Simkin European Journal of Marketing Customer SatisfactionConsumer MotivationConsumer ResearchBrand StrategyPsychology	2018	158
The Internet of Things (IoT) and marketing: the state of play, future trends and the implications for marketing Bang Nguyen, Lyndon Simkin Journal of Marketing Management	2017	134
Market Segmentation Sally Dibb, Lyndon Simkin Industrial Marketing Management	2001	126
TARGETING, SEGMENTS AND POSITIONING Sally Dibb, Lyndon Simkin International Journal of Retail & Distribution Management Customer SatisfactionLocation TrackingEngineeringConsumer ResearchBrand Strategy	1991	107
Tie the knot: building stronger consumers’ attachment toward a brand Arnold Japutra, Yüksel Ekinci, Lyndon Simkin Journal of Strategic Marketing	2016	92
The integrity challenge of the Internet-of-Things (IoT): on understanding its dark side David De Cremer, Bang Nguyen, Lyndon Simkin Journal of Marketing Management Integrity ChallengeEngineeringDigital MarketingInformation SecurityIot Communication	2016	89

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