Concepedia

Rebecca Pera

RP

16

Publications

1.8K

Citations

15

H-Index

2014

Active since

Affiliations

Università degli Studi del Piemonte Orientale “Amedeo Avogadro”(Current)

University of Turin

Oxford Brookes University

University of Portsmouth

Universidad de Málaga

Rebecca Pera is an author at Università degli Studi del Piemonte Orientale “Amedeo Avogadro” specializing in management, business, and marketing.

Top concepts

ManagementBusinessMarketingConsumer ResearchBusiness StrategyCustomer SatisfactionConsumer BehaviorDigital MarketingConsumer EngagementStrategic Management

Publications per year

2014–2023

16

Publications

16

Conceptualising a digital orientation: antecedents of supporting SME performance in the digital economy

Sarah Quinton, Ana Isabel Canhoto, Sebastián Molinillo et al. · Journal of Strategic Marketing · 2017 · 321 citations

Customer Satisfaction, Digital Business, Digital Marketing +22

Motives and resources for value co-creation in a multi-stakeholder ecosystem: A managerial perspective

Rebecca Pera, Nicoletta Occhiocupo, Jackie Clarke · Journal of Business Research · 2016 · 268 citations

Stakeholder Management, Stakeholder Theory, Value Theory +13

Digital strategy aligning in SMEs: A dynamic capabilities perspective

Ana Isabel Canhoto, Sarah Quinton, Rebecca Pera et al. · The Journal of Strategic Information Systems · 2021 · 185 citations · Full text

Digital Business, Management, Business +5

Exploring How Video Digital Storytelling Builds Relationship Experiences

Rebecca Pera, Giampaolo Viglia · Psychology and Marketing · 2016 · 167 citations · Full text

Digital Marketing, Consumer Research, Communication +22

The determinants of stakeholder engagement in digital platforms

Giampaolo Viglia, Rebecca Pera, José Enrique Bigné Alcañiz · Journal of Business Research · 2017 · 159 citations · Full text

Digital Platforms, Community Engagement, Platform Design +4

Rows per page

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