Nicoletta Occhiocupo

Motives and resources for value co-creation in a multi-stakeholder ecosystem: A managerial perspective

Rebecca Pera, Nicoletta Occhiocupo, Jackie Clarke · Journal of Business Research · 2016 · 268 citations

Stakeholder Management, Stakeholder Theory, Value Theory +13

Antecedents of travellers' electronic word-of-mouth communication

Silvia Wan-Ju Liang, Yüksel Ekinci, Nicoletta Occhiocupo et al. · Journal of Marketing Management · 2013 · 108 citations

Customer Satisfaction, Digital Marketing, Consumer Research +18

The multi-layered nature of the internet-based democratization of brand management

Bjoern Asmussen, Sally Harridge‐March, Nicoletta Occhiocupo et al. · Journal of Business Research · 2012 · 78 citations

Advertising, Brand Equity, Personal Branding +9

The dimensions of hotel customer ratings that boost RevPAR

Marta Nieto‐García, Giuliano Resce, Alessio Ishizaka et al. · International Journal of Hospitality Management · 2018 · 52 citations · Full text

Customer Experience, Customer Satisfaction, Hospitality Revenue Management +8

Understanding customer brand engagement in user-initiated online brand communities: antecedents and consequences

Jorge Matute, Ramon Palau‐Saumell, Nicoletta Occhiocupo · Journal of Product & Brand Management · 2019 · 48 citations

Customer Satisfaction, Customer Brand Engagement, Superior Cbe +20