Concepedia

Sally Harridge‐March

SH

11

Publications

688

Citations

11

H-Index

2003

Active since

Affiliations

Oxford Brookes University(Current)

Sally Harridge‐March is an author at Oxford Brookes University specializing in management, marketing, and interactive marketing.

Top concepts

MarketingManagementBusinessInteractive MarketingConsumer ResearchDigital MarketingMarketing InsightsMarketing CommunicationMedia MarketingConsumer Behavior

Publications per year

2003–2012

11

Publications

11

Can the building of trust overcome consumer perceived risk online?

Sally Harridge‐March · Marketing Intelligence & Planning · 2006 · 198 citations

Consumer Uncertainty, Digital Marketing, Trust Management Architecture +22

Relationships in online communities: the potential for marketers

Sarah Quinton, Sally Harridge‐March · Journal of Research in Interactive Marketing · 2010 · 132 citations

Digital Marketing, Online Communities, Consumer Research +25

The multi-layered nature of the internet-based democratization of brand management

Bjoern Asmussen, Sally Harridge‐March, Nicoletta Occhiocupo et al. · Journal of Business Research · 2012 · 78 citations

Advertising, Brand Equity, Personal Branding +9

Electronic marketing, the new kid on the block

Sally Harridge‐March · Marketing Intelligence & Planning · 2004 · 61 citations

Digital Marketing, Consumer Research, Online Customer Behavior +18

Virtual snakes and ladders: social networks and the relationship marketing loyalty ladder

Sally Harridge‐March, Sarah Quinton · The Marketing Review · 2009 · 53 citations

Relationship Marketing, Customer Satisfaction, Social Networks +8

Rows per page

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