Concepedia

Bjoern Asmussen

BA

1

Publications

78

Citations

1

H-Index

2012

Active since

Affiliations

University of Bedfordshire(Current)

Bjoern Asmussen is an author at University of Bedfordshire specializing in interactive marketing, brand authority, and brand equity.

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Publications per year

2012–2012

1

Publications

1

The multi-layered nature of the internet-based democratization of brand management

Bjoern Asmussen, Sally Harridge‐March, Nicoletta Occhiocupo et al. · Journal of Business Research · 2012 · 78 citations

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