Marta Nieto‐García

Tourists’ willingness to pay for an accommodation: The effect of eWOM and internal reference price

Marta Nieto‐García, Pablo Antonio Muñoz Gallego, Óscar González‐Benito · International Journal of Hospitality Management · 2016 · 145 citations · Full text

Customer Satisfaction, Economics, Tourism Management +9

Humanize your business. The role of personal reputation in the sharing economy

Aurelio G. Mauri, Roberta Minazzi, Marta Nieto‐García et al. · International Journal of Hospitality Management · 2018 · 141 citations · Full text

Business-to-business Research, Reputation Management, Management +7

The motives behind consumers’ intention to use peer-to-peer accommodation: an fsQCA application

Francesca De Canio, Marta Nieto‐García, Elisa Martinelli et al. · International Journal of Contemporary Hospitality Management · 2020 · 73 citations · Full text

P2p Accommodation, Consumer Motivation, Consumer Study +19

Be Social! The Impact of Self-Presentation on Peer-to-Peer Accommodation Revenue

Marta Nieto‐García, Pablo Antonio Muñoz Gallego, Giampaolo Viglia et al. · Journal of Travel Research · 2019 · 61 citations

Social Marketing, Consumer Research, Social Influence +19

Strategic consumer behavior in online hotel booking

Lorenzo Masiero, Giampaolo Viglia, Marta Nieto‐García · Annals of Tourism Research · 2020 · 61 citations · Full text

Customer Satisfaction, Revenue Management, Online Customer Behavior +7