Pablo Antonio Muñoz Gallego

Mobile banking rollout in emerging markets: evidence from Brazil

Pedro Cruz, Lineu Barretto Filgueiras Neto, Pablo Antonio Muñoz Gallego et al. · International Journal of Bank Marketing · 2010 · 347 citations

Customer Satisfaction, Innovation Adoption, Digital Marketing +23

Role of entrepreneurship and market orientation in firms' success

Óscar González‐Benito, Javier González Benito, Pablo Antonio Muñoz Gallego · European Journal of Marketing · 2009 · 187 citations

Market Orientation, Entrepreneurial Innovation, Entrepreneurial Phenomenon +13

Asymmetric competition in retail store formats: Evaluating inter- and intra-format spatial effects

Óscar González‐Benito, Pablo Antonio Muñoz Gallego, Praveen K. Kopalle · Journal of Retailing · 2005 · 170 citations

Economics, Interactive Marketing, Management +9

Marketing decisions, customer reviews, and business performance: The use of the Toprural website by Spanish rural lodging establishments

Jannine Nieto, Rosa María Hernández Maestro, Pablo Antonio Muñoz Gallego · Tourism Management · 2014 · 163 citations

Customer Satisfaction, Tourism Management, Online Customer Behavior +12

Tourists’ willingness to pay for an accommodation: The effect of eWOM and internal reference price

Marta Nieto‐García, Pablo Antonio Muñoz Gallego, Óscar González‐Benito · International Journal of Hospitality Management · 2016 · 145 citations · Full text

Customer Satisfaction, Economics, Tourism Management +9