Concepedia

Pablo Antonio Muñoz Gallego

PA

Statistics

Publications

26

Citations

1.9K

H-Index

20

Active since

2000

Affiliations

Universidad de Salamanca(Current)

Universidad de León

University of Portsmouth

Pablo Antonio Muñoz Gallego is an author at Universidad de Salamanca specializing in management, marketing, and business.

ORCID

Publications per year

2000–2024

26

Publications

26

Mobile banking rollout in emerging markets: evidence from Brazil

Pedro Cruz, Lineu Barretto Filgueiras Neto, Pablo Antonio Muñoz Gallego et al. · International Journal of Bank Marketing · 2010 · 348 citations

, , +16

Role of entrepreneurship and market orientation in firms' success

Óscar González‐Benito, Javier González Benito, Pablo Antonio Muñoz Gallego · European Journal of Marketing · 2009 · 188 citations

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Asymmetric competition in retail store formats: Evaluating inter- and intra-format spatial effects

Óscar González‐Benito, Pablo Antonio Muñoz Gallego, Praveen K. Kopalle · Journal of Retailing · 2005 · 172 citations

, , +15

Marketing decisions, customer reviews, and business performance: The use of the Toprural website by Spanish rural lodging establishments

Jannine Nieto, Rosa María Hernández Maestro, Pablo Antonio Muñoz Gallego · Tourism Management · 2014 · 166 citations

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Tourists’ willingness to pay for an accommodation: The effect of eWOM and internal reference price

Marta Nieto‐García, Pablo Antonio Muñoz Gallego, Óscar González‐Benito · International Journal of Hospitality Management · 2016 · 148 citations · Full text

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