Concepedia

Pedro Cruz

PC

5

Publications

452

Citations

5

H-Index

2009

Active since

Affiliations

Universidad de Salamanca(Current)

University of Eastern Finland

Instituto Superior de Gestão

Pedro Cruz is an author at Universidad de Salamanca specializing in management, business, and marketing.

Top concepts

BusinessManagementMarketingConsumer ResearchFintechConsumer BehaviorCustomer SatisfactionFinanceDigital MarketingMarketing Strategy

Publications per year

2009–2014

5

Publications

5

Mobile banking rollout in emerging markets: evidence from Brazil

Pedro Cruz, Lineu Barretto Filgueiras Neto, Pablo Antonio Muñoz Gallego et al. · International Journal of Bank Marketing · 2010 · 347 citations

Customer Satisfaction, Innovation Adoption, Digital Marketing +23

Surviving downsizing and innovative behaviors: a matter of organizational commitment

Tânia Marques, Jesús Galende, Pedro Cruz et al. · International Journal of Manpower · 2014 · 34 citations

Organizational Characteristic, Education, Entrepreneurship +21

Cultural, Individual and Device-Specific Antecedents on Mobile Banking Adoption: A Cross-National Study

Tommi Laukkanen, Pedro Cruz · 2012 · 29 citations

Customer Satisfaction, Mobile Banking Adoption, Device-specific Antecedents +18

Heavy users of e-banking and Customer Experience Management: evidences on intrinsic motivation

Pedro Cruz, Jari Salo, Pablo Munoz Gallego et al. · International Journal of Electronic Business · 2010 · 26 citations

Customer Experience, Customer Satisfaction, Customer Experience Management +20

Exploring the Factors Behind the Resistance to Mobile Banking in Portugal

Pedro Cruz, Tommi Laukkanen, Pablo Muñoz · International Journal of E-Services and Mobile Applications · 2009 · 16 citations

Innovation Adoption, Digital Marketing, Consumer Research +18

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