Concepedia

Pablo Munoz Gallego

PM

1

Publications

26

Citations

1

H-Index

2010

Active since

Affiliations

University of Eastern Finland(Current)

Pablo Munoz Gallego is an author at University of Eastern Finland specializing in marketing strategy, interactive marketing, and service quality.

Top concepts

BusinessMarketingManagementMotivationService QualityUser ExperienceConsumer ResearchMarketing InsightsMarketing StrategyCustomer Satisfaction

Publications per year

2010–2010

1

Publications

1

Heavy users of e-banking and Customer Experience Management: evidences on intrinsic motivation

Pedro Cruz, Jari Salo, Pablo Munoz Gallego et al. · International Journal of Electronic Business · 2010 · 26 citations

Customer Experience, Customer Satisfaction, Customer Experience Management +20

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