Concepedia

Esther Swilley

ES

9

Publications

440

Citations

9

H-Index

2007

Active since

Affiliations

Kansas State University(Current)

Florida State University

Esther Swilley is an author at Kansas State University specializing in marketing, management, and interactive marketing.

Top concepts

MarketingManagementConsumer ResearchInteractive MarketingConsumer BehaviorBusinessTechnologyUser ExperienceCommunicationCustomer Satisfaction

Publications per year

2007–2014

9

Publications

9

From Firm-Controlled to Consumer-Contributed: Consumer Co-Production of Personal Media Marketing Communication

Todd J. Bacile, Christine Ye, Esther Swilley · Journal of Interactive Marketing · 2014 · 148 citations

Black Friday and Cyber Monday: Understanding consumer intentions on two major shopping days

Esther Swilley, Ronald E. Goldsmith · Journal of Retailing and Consumer Services · 2012 · 98 citations

Online Customer Behavior, Behavioral Decision Making, Digital Marketing +12

Technology rejection: the case of the wallet phone

Esther Swilley · Journal of Consumer Marketing · 2010 · 65 citations

Customer Satisfaction, Mobile Interaction, Consumer Research +20

The moderating influence of hedonic consumption in an extended theory of planned behaviour

Richard Lee, Jamie Murphy, Esther Swilley · Service Industries Journal · 2009 · 46 citations

The Evolution from E-Commerce to M-Commerce

Esther Swilley, Charles F. Hofacker, Bruce T. Lamont · International Journal of E-Business Research · 2012 · 26 citations

Isomorphic Forces, Electronic Marketplace, Resource-based View +14

Rows per page

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