Concepedia

Richard Lee

RL

35

Publications

1.5K

Citations

24

H-Index

2005

Active since

Affiliations

University of South Australia(Current)

The University of Western Australia

Toyo University

Queensland University of Technology

Richard Lee is an author at University of South Australia specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementConsumer ResearchConsumer BehaviorBusinessCultureBrand StrategyConsumer Decision MakingConsumer CultureBrand Development

Publications per year

2005–2023

35

Publications

35

Reverse Country-of-Origin Effects of Product Perceptions on Destination Image

Richard Lee, Larry Lockshin · Journal of Travel Research · 2011 · 115 citations

Tourism Supply, International Marketing, Consumer Research +16

Halo Effects of Tourists’ Destination Image on Domestic Product Perceptions

Richard Lee, Larry Lockshin · Australasian Marketing Journal (AMJ) · 2010 · 88 citations

Culture, Product Beliefs, Destination Marketing +15

The Effects of Religious Symbols in Product Packaging on Muslim Consumer Responses

Abou Bakar, Richard Lee, Cam Rungie · Australasian Marketing Journal (AMJ) · 2013 · 79 citations

Religious Symbols, Culture, Elicitation Survey +14

A Memory-Theory Perspective of Country-Image Formation

Richard Lee, Larry Lockshin, Luke Greenacre · Journal of International Marketing · 2015 · 79 citations

International Marketing, Consumer Research, Brand Strategy +21

Astro-tourism conceptualisation as special-interest tourism (SIT) field: a phenomonological approach

Samaneh Soleimani, Johan Bruwer, Michael J. Gross et al. · Current Issues in Tourism · 2018 · 78 citations

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