Concepedia

Cam Rungie

CR

22

Publications

682

Citations

19

H-Index

2003

Active since

Affiliations

University of South Australia(Current)

University of Florence

The University of Adelaide

Massey University

Cam Rungie is an author at University of South Australia specializing in management, marketing, and consumer research.

Top concepts

ManagementMarketingConsumer ResearchBusinessConsumer BehaviorConsumer Decision MakingMarketing AnalyticsConsumer UncertaintyCustomer SatisfactionEconomics

Publications per year

2003–2021

22

Publications

22

The Effects of Religious Symbols in Product Packaging on Muslim Consumer Responses

Abou Bakar, Richard Lee, Cam Rungie · Australasian Marketing Journal (AMJ) · 2013 · 79 citations

Religious Symbols, Culture, Elicitation Survey +14

Is there more information in best‐worst choice data?

Simone Mueller Loose, Cam Rungie · International Journal of Wine Business Research · 2009 · 75 citations

Consumer Uncertainty, Behavioral Decision Making, Consumer Study +25

Revealed preference analysis of red wine attributes using polarisation

Wade Jarvis, Cam Rungie, Larry Lockshin · International Journal of Wine Business Research · 2007 · 43 citations

Marketing Analytics, Consumer Uncertainty, Engineering +21

Measuring and modeling the (limited) reliability of free choice attitude questions

Cam Rungie, Gilles Laurent, Francesca Dall’Olmo Riley et al. · International Journal of Research in Marketing · 2005 · 39 citations

Behavioral Sciences, Choice Model, Behavioral Decision Making +12

Latent variables in discrete choice experiments

Cam Rungie, Leonard V. Coote, Jordan J. Louviere · Journal of Choice Modelling · 2012 · 38 citations · Full text

Covariance Matrix, Behavioral Decision Making, Choice Theory +18

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