Simone Mueller Loose

This apple is too ugly for me!

Ilona E. de Hooge, Marije Oostindjer, Jessica Aschemann‐Witzel et al. · Food Quality and Preference · 2016 · 313 citations · Full text

Computational Aesthetic

The relative influence of packaging, labelling, branding and sensory attributes on liking and purchase intent: Consumers differ in their responsiveness

Simone Mueller Loose, Gergely Szolnoki · Food Quality and Preference · 2010 · 306 citations

Sensory Attributes, Behavioral Sciences, Consumer Decision Making +12

Message on a bottle: The relative influence of wine back label information on wine choice

Simone Mueller Loose, Larry Lockshin, Yaelle Saltman et al. · Food Quality and Preference · 2009 · 236 citations

Advertising, Wine Choice, Label Information +8

Combining discrete choice and informed sensory testing in a two-stage process: Can it predict wine market share?

Simone Mueller Loose, P. Osidacz, I. Leigh Francis et al. · Food Quality and Preference · 2010 · 163 citations

Behavioral Sciences, Choice Model, Behavioral Decision Making +15

What you see may not be what you get: Asking consumers what matters may not reflect what they choose

Simone Mueller Loose, Larry Lockshin, Jordan J. Louviere · Marketing Letters · 2009 · 159 citations

Customer Satisfaction, Consumer Decision Making, Consumer Uncertainty +11