Simone Mueller Loose

This apple is too ugly for me!

Ilona E. de Hooge, Marije Oostindjer, Jessica Aschemann‐Witzel et al. · Food Quality and Preference · 2016 · 321 citations

Humanities, Philosophy, Aesthetics +3

The relative influence of packaging, labelling, branding and sensory attributes on liking and purchase intent: Consumers differ in their responsiveness

Simone Mueller Loose, Gergely Szolnoki · Food Quality and Preference · 2010 · 314 citations

Business, Marketing, Marketing Management +16

Message on a bottle: The relative influence of wine back label information on wine choice

Simone Mueller Loose, Larry Lockshin, Yaelle Saltman et al. · Food Quality and Preference · 2009 · 238 citations

Business, Marketing, Social Psychology +5

What you see may not be what you get: Asking consumers what matters may not reflect what they choose

Simone Mueller Loose, Larry Lockshin, Jordan J. Louviere · Marketing Letters · 2009 · 160 citations

Business, Marketing, Marketing Management +8

Impact of corporate social responsibility claims on consumer food choice

Simone Mueller Loose, Hervé Remaud · British Food Journal · 2013 · 122 citations

Business, Food Science, Marketing +17