Statistics
Publications
55
Citations
8.1K
H-Index
32
Active since
1983
Charles F. Hofacker is an author at Florida State University specializing in marketing, business, and marketing management.
Publications per year
1983–2022
55
55
Measuring consumer innovativeness
Ronald E. Goldsmith, Charles F. Hofacker · Journal of the Academy of Marketing Science · 1991 · 1.1K citations
Consumer Power: Evolution in the Digital Age
Lauren I. Labrecque, Jonas vor dem Esche, Charla Mathwick et al. · Journal of Interactive Marketing · 2013 · 632 citations
Gamification and Mobile Marketing Effectiveness
Charles F. Hofacker, Ko de Ruyter, Nicholas H. Lurie et al. · Journal of Interactive Marketing · 2016 · 467 citations
1–5 of 55