Tanya Tang - Concepedia

Author

Tanya Tang

University of Massachusetts Amherst

Also Known As

Tanya (Ya) Tang, Tanya Tang, Tanya Ya Tang

Publications

579

Citations

H-Index

Concepts

All Affiliations

University of Massachusetts Amherst University of Illinois Urbana-Champaign University of North Carolina Wilmington Hunan University Sun Yat-sen University

About

Tanya Tang is an author at University of Massachusetts Amherst specializing in business, management, and marketing.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Business	6	6	510
2	Management	5	5	486
3	Marketing	5	5	442
4	Corporate Innovation	1	1	22
5	Behavioral Economics	1	1	273

Tanya Tang

Publications

555

Citations

H-Index

Page 1

	Year	Citations
Is Neutral Really Neutral? The Effects of Neutral User-Generated Content on Product Sales Tanya Tang, Eric Fang, Feng Wang Journal of Marketing Customer SatisfactionConsumer UncertaintyBehavioral Decision MakingDigital MarketingConsumer Study	2014	273
The value of marketing innovation: Market-driven versus market-driving Tanya Tang, Shao‐Ling Zhang, Jianping Peng Journal of Business Research Market-driven Versus Market-drivingManagementBusinessBusiness StrategyMarketing Theory	2021	73
The effects of inbound open innovation, outbound open innovation, and team role diversity on open source software project performance Tanya Tang, Gregory J. Fisher, William J. Qualls Industrial Marketing Management Open-source Software DevelopmentProject ManagementOpen-source SoftwareManagementBusiness	2021	68
The double-edged sword of coopetition: differential effects of cross-functional coopetition on product and service innovations Man Chen, Tanya Tang, Siting Wu, Journal of Business and Industrial Marketing Service InnovationDouble-edged SwordInnovation ManagementIndustrial CollaborationIndustrial Organization	2020	50
More Is Not Necessarily Better: An Absorptive Capacity Perspective on Network Effects in Open Source Software Development Communities Tanya Tang, Eric Fang, William J. Qualls MIS Quarterly	2020	33
The ambidextrous patterns for managing technological and marketing innovation Shaoling Zhang, Tanya Tang, Fang Wu Industrial Marketing Management MarketingBusinessMarketing InnovationBusiness StrategyManagement Of Technology	2020	24
The Influence of Marketing Innovations on Firm Performance under Different Market Environments: Evidence from China Jianping Peng, Qun Qin, Tanya Tang Sustainability Different Market EnvironmentsInnovation AdoptionFirm PerformanceBrand ManagementBusiness	2021	22
Navigating livestream commerce: A dual-lens framework of influencers’ impact on product sales Shaoling Zhang, Tanya Tang, Alexandra Krallman Journal of Business Research	2024	12

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