Concepedia

Tanya Tang

TT

8

Publications

555

Citations

8

H-Index

2014

Active since

Affiliations

University of Massachusetts Amherst(Current)

University of Illinois Urbana-Champaign

University of North Carolina Wilmington

Hunan University

Sun Yat-sen University

Tanya Tang is an author at University of Massachusetts Amherst specializing in business, management, and marketing.

Top concepts

BusinessMarketingManagementBusiness StrategyStrategic ManagementInnovationMarketing InsightsMarketing StrategyTechnology TransferInnovation Management

Publications per year

2014–2024

8

Publications

8

Is Neutral Really Neutral? The Effects of Neutral User-Generated Content on Product Sales

Tanya Tang, Eric Fang, Feng Wang · Journal of Marketing · 2014 · 273 citations

Customer Satisfaction, Consumer Uncertainty, Behavioral Decision Making +24

The value of marketing innovation: Market-driven versus market-driving

Tanya Tang, Shao‐Ling Zhang, Jianping Peng · Journal of Business Research · 2021 · 73 citations

Market-driven Versus Market-driving, Management, Business +5

The effects of inbound open innovation, outbound open innovation, and team role diversity on open source software project performance

Tanya Tang, Gregory J. Fisher, William J. Qualls · Industrial Marketing Management · 2021 · 68 citations

Open-source Software Development, Project Management, Open-source Software +10

The double-edged sword of coopetition: differential effects of cross-functional coopetition on product and service innovations

Man Chen, Tanya Tang, Siting Wu et al. · Journal of Business and Industrial Marketing · 2020 · 50 citations

Service Innovation, Double-edged Sword, Innovation Management +21

More Is Not Necessarily Better: An Absorptive Capacity Perspective on Network Effects in Open Source Software Development Communities

Tanya Tang, Eric Fang, William J. Qualls · MIS Quarterly · 2020 · 33 citations

Rows per page

1–5 of 8