Journal of Business Research · 2021 · 79 citations · 50 references
BusinessMarketingMarketing ManagementInnovationMarketing StrategyStrategic MarketingCustomer EngagementInnovation CommercializationMarket EntryMarket Research For New ProductsProduct-market FitStrategic Market AnalysisMarket CreationMarket Share Response To InnovationMarketing Capabilities
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Specification Tests in Econometrics
Jerry A. Hausman · Econometrica · 1978 · 18.4K citations
The Capabilities of Market-Driven Organizations
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